There are several things that you need to look for in a Portland social media manager.
Organization
You are going to want your social media manager to be well-organized. This is because they are going to need to be able to focus on the social campaigns and writing the blog posts since there are going to be a lot of things going on at one time. Some of the things that an organized person will know how to do is to make lists of everything that needs to be done and communicate effectively between the boss and the team members.
Most of the time, the social media manager is going to be the person that is communicating with the internal teams. These teams are going to consist of the recruiting, sales, marketing, and public relations. This means that they are going to need to stay up to date on all of the projects that they are working on. As long as the person is well organized, then they are going to be able to handle all of the things that might be on the calendar. But it is still important to have a structured calendar system to help with this.
Spontaneity
The social media managers are going to need to plan for any spontaneity that could happen within the project. Therefore, they are going to need to be able to listen to everyone and take advantage of anything when they can. This means that they are going to need to come up with a strategy for the things that are planned and more importantly for the things in the project that might not go as planned. This is one of the best ways that the social media manager will be able to make sure that the project will go as planned.
It is very important that the social media manager will be able to communicate with the public relations team so that they can discuss the strategy for the more major new events before they happen. Therefore, the manager is going to have a protocol for all of their big announcements and will know how to appropriately react to things so that there is no delay in the approval process. When you are interviewing the candidates, you will need to ask how they are able to handle situations that are going to be more of the spur of the moment.
Prioritizing
The Portland social media manager will need to know how to prioritize all of the things that could be going on within a project. Even though it goes with being organized, the person is still going to need to know what parts of the project are going to be the most important and which ones can wait. People are going to come up with a dozen ideas every day. Therefore, the person is going to need to think about the short term and long term goals of the company so that they don’t get waited down with a lot.
It is going to be a part of their job to know what part of the project needs to get done immediately and what parts can wait until a later time. Therefore, it is important to make a list of the do now and can wait parts of the project. Without this list, you are going to become overwhelmed and it is going to be hard to keep up with all of these parts. This is one of the best ways that the social media manager will be able to make sure that social strategy is going in the right direction.
Research
The Portland social media manager will need to know how to conduct research. This is because social media is always changing so the Portland social media manager will need to research innovative technologies and new platforms. Even though most of the time, the research is going to be on the bottom of the list of things to do, it is still important part of managing social media correctly. This is going to be especially true when you are trying to get a blog post ready for the next day because it will need to be up to date.
Most of the time, the social media manager will just take about any hour of their time researching on the different social media platforms. Most of the time, this is when the manager is going to be looking for the industry experts that they are going to want to follow. The manager will retweet the content that their audience might be interested in or finding new tools that is going to help the person to do their job more productively. This is the best way to make sure that no time is wasted and the person will be better at their job.
Metrics
The Portland social media manager will also need to be metrics driven. This means that they need to know what social media channels are going to drive the most leads and money to the company. This is the best way that they will be able to measure the engagement of the customers. Therefore, the company will be able to see what is and is not working for the company so that they will be able to make the necessary improvements. There is a reports section so that you can check the clicks and responses of the social media followers.
Sometimes the reports are going to be based on the pipeline, bookings, leads, and the metrics of the engagements like the replies, mentions, clicks and likes. This is the best way to find out what exactly is going to be important to the team. Therefore, you will be able to tell your social media manager what metrics that they are going to need to be tracking. This will be the goal of the company so that everyone knows what they will need to be working toward. If the person you are interviewing as a love of metrics, they can handle the job.
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